How does the $10–15K range get set?
Three factors: capability mix (one heavy line vs. balanced across three), integration complexity (greenfield vs. legacy stack with migrations), and team load (single-product business vs. multi-channel operation with concurrent priorities). The number is settled in the first call, not auctioned. There's no "premium tier" upsell on top.
What's the minimum commitment?
3-month minimum, then month-to-month. The first month is onboarding — instrumentation wiring, tool integration, first audit, first deliverable. By month three, the rhythm is real and you have data to evaluate. Cancellation is a 30-day notice, no exit fees, no clawback.
Are there setup fees?
No. Embedded engagements don't have onboarding fees because the first month is the onboarding. You pay one monthly retainer from day one, and the first month's work is heavily front-loaded toward audit, instrumentation, and quick wins. Anyone charging a separate $5–25K "setup" on top of an ongoing retainer is double-billing.
Can we add things mid-engagement?
Yes. If a new project surfaces — a custom integration, a one-off video pipeline, a fractional CTO advisory engagement on top of operations work — we price it as an add-on per service line, not by hour. Add-ons are quoted in writing before work starts. No retroactive invoices for "extra hours."
Do you do project-based work?
Yes, in one specific format: the Starter engagement above — 4–6 week bounded sprint with one deliverable, fixed fee. It's intentionally narrow because our default model is embedded retainer, and we don't want to fragment attention across many small one-offs.
If you need pure project-shop work (multiple parallel projects, fixed milestones, no ongoing relationship intended), we'll point you to project-based shops we trust. We're not a fit for that mode.
What happens if we want to leave?
Code, data, knowledge bases, and infrastructure are all yours. Self-hosted setups stay on your VPS. Managed setups can be transferred or open-sourced (the underlying platform is already open source — see SAE4U Agent). 30-day notice, full handoff, no lock-in.
Why retainer instead of per-project?
Three structural reasons. First, embedded teams build context that compounds — a vendor restarting on every project loses that. Second, real businesses have evolving priorities; project scoping locks both sides into stale assumptions within weeks. Third, retainer aligns incentives on outcomes (does the business grow?) instead of deliverables (did we ship the spec?). For digital-native operations, the spec model is increasingly obsolete.